Brand Archetype | The Caregiver

The results are in

Your Brand Archetype is

THE CAREGIVER

Protection

To protect and care through nurturing and looking after others. They are also demonstrate the importance of self-care.

Show you care.

FAMOUS CAREGIVER BRANDS

The CAREGIVER genuinely wants to help others. They are giving + compassionate and will protect those they love.

They are here to support you and connect by caring and nurturing your growth.

GOAL: To bring care and protection.

ALSO KNOWN AS: The supporter, helper, altruist, saint, parent.

CAREGIVERS: Are caring, nurturing and protective. They balance self-care along with the care for others. They have maternal instincts and will communicate through a deep compassion for others.

INSIDE YOUR BRAND

Audience feels

Safe and supported, protected by the maternal instinct of the brand. They care deeply about their audience and the audience knows they will look after them as well as help them to look after themselves.

At your best

The Caregiver is a source of love and nurturing, they do their best to be compassionate and generous. They offer nostalgia, maternal love and emotional connection.

At your worst

They fear neglecting those they love. They must be careful not to guilt-trip the audience with imagery or enable co-dependence.

Being a Caregiver is IDEAL FOR

Brands in the health, education, charities and non-profit, those who nourish or support wealth of others.
Family focused.
Those who want to have empathy with their audience.
Being consistent, committed and nurturing across the lifespan.
Build a brand based on trust.
Those who are good listeners.
Creating a safe environment where customers feel valued.
Improving the lives of others.
Goes deeper than just telling people you care – you have to show them.
You understand the importance of excellent customer service.
Those who thrive in a community.
Encouraging others to be more capable and nurture their growth.

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