Brand Archetype | The Everyman

The results are in

Your Brand Archetype is

THE EVERYMAN

Belonging

Offering quality and dependability, the Every-man (or woman) identifies with the customer and meets them on their level.

Everyone matters.

FAMOUS EVERYMAN BRANDS

The everyman connects with people, they are down-to-earth, honest and trustworthy, everyone matters to them.

They want to fit in, support others and are one of the people. There is nothing elite about them – the good life belongs to everyone.

GOAL: To belong and connect with others.

ALSO KNOWN AS: The Regular Guy/Gal, realist, good neighbour, gal/guy next door, Regular Jane/Joe, straight shooter.

EVERYMAN: Honest and dependable, they are not pretentious, show empathy and realism and want to fit in. They are wholesome and down-to-earth.

INSIDE YOUR BRAND

Audience feels

A feeling of belonging; we all want to fit in and be a part of the ‘in crowd’. There is a calm reassurance in the everyday and ordinary.

At your best

With solid virtues and the common touch, they provide the practical and functional for the everyday person.

At your worst

They fear being alone or rejected. Standing out from the crowd.

Being an Everyman is IDEAL FOR

Brands that want to relate to the everyday person.
Want to demonstrate how they are practical, trustworthy and wholesome.
Those who want to be part of a tribe or ‘in crowd’.
Choosing to disregard status symbols in favour of relating to the everyday person.
Celebrate ordinariness & everyday qualities.
They root for the underdog.
They are happy to express their vulnerabilities and fears.
Express their group identity with sports shirts, caps and in a community focused lifestyle.
Most likely to invite the neighbours around for a BBQ!

are you ready to work TOGETHER?

Ready to go *all in* with your business goals? Get there faster with coaching, support and implementation. We cover everything you need, when you need it. From brand strategy to tech setup. If you’re ready to make big moves, let’s work together on your dreams.

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