Brand Archetype | The Explorer

The results are in

Your Brand Archetype is

THE EXPLORER

Freedom

To explore the world with excitement and discovery of new experiences.

To discover a better world.

FAMOUS EXPLORER BRAND

The explorer is on a mission of discovery. Freedom to explore the world and find adventure.

They understand the need for individuality and being free to experience new and exciting things.

GOAL: To live a more authentic and fulfilling life.

ALSO KNOWN AS: The trailblazer, seeker, individual, independent, adventurer.

EXPLORERS: Are ready for the journey to new places, be one with nature and to explore the world. They look to escape the confines of everyday life and seek new experiences.

INSIDE YOUR BRAND

Audience feels

A sense of freedom and individuality. They are unique and adventurous and yearn to take off into nature and find new ways to explore the world.

At your best

The Explorer is expressive and innovative. They understand the need discover without any limitations. They encourage their audience to join them on their exciting journey.

At your worst

They can become lost in their own journey and as you can’t tie an Explorer down, could take off into the sunset and be seen as undependable.

Being a Explorer is IDEAL FOR

Brands that offer freedom and independence.
Want to take their audience on a journey of exploration.
Those who appeal to an audiences with a love of the outdoors.
Those who are always on the go.
Sturdy, rugged and ready for adventure.
Discovery of new things – be it technology, learning or products which lead the way.
Providing an environment for new experiences.
You offer unchartered territory.
You understand the need to break away from the norm.
Sports which are outdoors or risky.

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