Brand Archetype | The Innocent

The results are in

Your Brand Archetype is

THE INNOCENT

Happiness

Optimistic and always sincere, life relax, embrace simplicity and enjoy life.

Free to be you and me.

FAMOUS INNOCENT BRANDS

The INNOCENT promises a life that is pure, simple and carefree.

They have a wonderful vision of how life could be in a perfect world, one which is uncomplicated, pure and beautiful.

GOAL: To find paradise and to be happy.

ALSO KNOWN AS: The romantic, traditionalist, saint, dreamer, naive, utopian.

INNOCENTS: Promise us life doesn’t have to be difficult. In a hectic world we live, we can see the beauty in a simple, uncomplicated life.

INSIDE YOUR BRAND

Audience feels

They have been rescued from an imperfect world. The Audience is one who yearns for the perfect life and the Innocent embraces the feeling. They are hopeful and positive, enjoy certainty and nostalgia and will always choose kindness.

At your best

A wondrous, naive with child-like simplicity, they keep us safe an, demonstrate their values and integrity. The Innocent cleanses the world with a pure and simple wholesome view.

At your worst

Can be associated with childishness, they can be in denial about the world’s problems and dislike situations which make them see the negative in life.

Being an Innocent is IDEAL FOR

Brands that provide us with the simple pleasures, from the natural and organic, to comfy and homely.
The promise of a new day with perfect experiences.
Can make the world perfect for their audience – even if it’s just in one small way.
Care for people and watch over them.
Renewal of old traditions for a new generation.
Those who want to go back to nature and embrace natural living.
Reducing stress in a hectic world.
Soft neutral or pastel colours with simple, calm and uncluttered designs.
Nostalgic for a time before modern life took charge.
Family run, artisan, local, personalised experiences.
They want to get things right and do the right thing.
Rituals of forgiveness, optimism and goodness.

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