Brand Archetype | The Jester

The results are in

Your Brand Archetype is

THE JESTER

Enjoyment

Bringing fun and laughter to the world, connecting through enjoyment and not taking life too seriously.

Live in the moment!

FAMOUS JESTER BRANDS

The jester loves to entertain, filled with joy & likes do things differently by being care-free and full of fun.

Boring isn’t in their vocabulary. The Jester is innovative and encourages us to enjoy the journey.

GOAL: Lighten up the world with a little laughter, positivity and their zany sense of humour.

ALSO KNOWN AS: The entertainer, practical joker, fool, the comedian.

JESTERS: Use humour, play and jokes to encourage us to live in the moment. They are fun-loving , the class clown, a little mischievous. Full of positivity and playful.

INSIDE YOUR BRAND

Audience feels

Entertained and energised. Happy, having fun and feeling affectionate toward the brand.

At your best

The Jester is spontaneous, encourages us to play and have fun together. They are loved for their creativity and being themselves as they enjoy the world.

At your worst

Dislikes boredom and would not want to be seen themselves as boring or lacking creativity.

Being a Jester is IDEAL FOR

Brands that want to make us laugh.
You have a creative and innovative use of humour.
Want your audience to ‘lighten up’
Can turn seemingly mundane situations into fun & frivolity.
Happy to play ‘the fool’.
Want a competitive advantage by making fun of the competition (an effective play by Pepsi – but approach this one with care!)
You don’t want to blend in.
Happy looking a little silly at times!
You love bright colours and action-packed experiences!
Lovers of TikTok dances!
You want your audience to live life in the present.
Motivated by a desire to play and have fun!

are you ready to work TOGETHER?

Ready to go *all in* with your business goals? Get there faster with support and implementation. We cover everything you need, when you need it. From brand strategy to tech setup. If you’re ready to make big moves, let’s work together on your dreams.

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