Brand Archetype | The Lover

The results are in

Your Brand Archetype is

THE LOVER

Connection

To be in a relationship with their people, their work and the beautiful world around them.

I only have eyes for you.

FAMOUS LOVER BRANDS

The lover inspires intimate and genuine connection. Passionate to be in a relationship with their audience.

Intimate and elegant, The Lover oozes romance and sensuality. They invite you to fall in love with their work, an idea or a product.

GOAL: To connect people with their heart’s desires.

ALSO KNOWN AS: The intimates, matchmakers, partners, harmonisers, sensualists, connoisseurs, team builders, friends, enthusiasts.

LOVERS: Genuine, honest, vulnerable, passionate and want a deeper kind of connection. Encompass all types of love from the romantic to the spiritual.

INSIDE YOUR BRAND

Audience feels

Loved and special, they are doted on and adored. They are excited by the sensuous experiences offered.

At your best

Enhancing the quality and pleasure in life for their special customers who they care about deeply. Share their vulnerabilities to deepen relationships; you don’t have to be perfect but you have to be real and open. Offers something one of a kind and especially for their audience.

At your worst

Jealousy or envy, being a wallflower, fearing being alone or unwanted.

Being a Lover is IDEAL FOR

Brands in the beauty industry, those who help others attract love – of all kinds. This may be romantic, parental, spiritual or self-love and self-acceptance.
Gourmet or connoisseur brands that emphasise indulgence and sensuality.
Want their audience to experience true love.
Help people feel more attractive and embrace their beauty and desires.
They are passionate and committed.
Have great gratitude and appreciation for others.
Reflect success in life.
Help people follow their bliss.
Daring and sexy.
Want to build close connections and utilise relationship marketing.
They have an appreciation for aesthetics.
They have passion for the values and vision of the brand.

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