Brand Archetype | The Ruler

The results are in

Your Brand Archetype is

THE RULER

Control

The leaders in their industry, Rulers are polished and powerful and take control to order chaos and create success.

Power isn’t everything. it’s the only thing.

FAMOUS RULER BRANDS

The RULER TAKES CONTROL Impressive and luxurious, they bring power, elegance and beauty of the royal court.

The Ruler creates the calm and control. They use hierarchy and systems to maintain the peace and enhance power. The Ruler connects the everyday person to status, wealth and success. They avoid chaos – they are the king or queen, the boss, the CEO who was born to rule. The Ruler connects the everyday person to status, wealth and success. Enhancing the quality and pleasure in life for their special customers who they care about deeply.

GOAL: To create a successful and prosperous community or company.

ALSO KNOWN AS: The leader, responsible, organised, role model, administrator, boss, manager, aristocrat.

RULERS: Take responsibility for their life, lead and organise their community. Their image and status is not superficial, they know how to enhance their power.

INSIDE YOUR BRAND

Audience feels

Successful and important, confidence to enjoy true wealth and feel like royalty.

At your best

Share their vulnerabilities to deepen relationships; you don’t have to be perfect but you have to be real and open. Offers something one of a kind and especially for their audience.

At your worst

They can be too controlling and arrogant. Lack the common connection with everyday people.

Being a Ruler is IDEAL FOR

Brands that promise wealth and success or the status symbols of being successful.
They hold God/Goddess like status.
Prestige brands with a sense of authority.
Established fields and professions trusted by the community.
Legal and financial brands which increase wealth and power.
Those who understand that image and luxury are not just status symbols they enhance their power.
Fulfilled by sense of power and self-mastery.
Timeless and sophisticated.
Care for their community by providing for them and ensuring order.

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The Community

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