Brand Archetype | The Sage

The results are in

Your Brand Archetype is

THE SAGE

Truth

We are capable of growth through knowledge and learning.

The truth is out there.

FAMOUS SAGE BRANDS

The sage seeks truth and wisdom. They are our teachers and bring with them knowledge to the world.

They can articulate new ideas, they are reflective and have their own thoughts and opinions which enable them to share their expert knowledge.

GOAL: To use intellect and knowledge to better understand the world and discover truths.

ALSO KNOWN AS: The expert, teacher, scholar, thinker, planner, advisor, philosopher.

SAGES: Create a better world through information and knowledge. They are intelligent and reflective. Experts who are critical, wise and confident.

INSIDE YOUR BRAND

Audience feels

They can see things in new and different ways through knowledge and understanding. They are given the opportunity to find answers to the most challenging of questions.

At your best

The Sage provides analysis and intelligence. They problem-solve and provide the facts. Highly regarded sources of knowledge. Gifted with intelligence and wisdom to share their understanding with the world.

At your worst

They can be so involved with study they do not share their findings with the world and take action. They can be inaccessible in their expertise and the language they use that others feel they are cold and uninviting.

Being a Sage is IDEAL FOR

Brands that educate and solve problems.
Want to demonstrate their expert knowledge.
Those who appeal to an intellectual audience.
Brands that are based on research and development.
Mastery and expertise is important.
Those who provide advice.
Helps people to be or work smarter.
Not only confined to intellect, spiritual sages can enlighten with yoga or meditation, for example.
Readers and those who love a good book.
Want to encourage people to think differently.
Inspiring others and providing insights.

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