About - Lucy Mundy

I launched my first business at just nineteen as a self-taught website designer in the late 90s, I have always been intrigued by the potential of the digital world and love what we are able to achieve today. However, this was back at the dawn of time for the internet, and having a website was a completely new idea.

In fact, so ahead of my time, very few people could see the need (such a different story today). Being young and inexperienced and without access to the support I needed, it was a real challenge and I faced the decision to move into the world of employment. It felt like a crushing failure at the time, but knew that one day I would reach my entrepreneurial goals. I set out to gain as much knowledge and experience of business, marketing, and branding – but knew I wanted more to my life and to make a real difference to other people’s lives too.

Always fascinated by human behaviour and the power of the mind, I then balanced working in education, a part-time creative business selling my art, riding and competing my horse, along with full-time studies for my Psychology degree (mastering the art of multi-tasking along the way!).

This led to my Master’s degree in Health Psychology at the University of Southampton and academic research with the NHS, Coventry University and The Health Foundation. My studies explored people’s lived experiences and identity, trauma and long-term health conditions, alongside evidence-based cognitive behavioural therapies and I gained a solid understanding of behaviour change intervention design.

As a lifelong equestrian, I wanted to share the therapeutic benefits of horses, and designed my own psychology and horsemanship programs and re-entered full-time entrepreneurship with Island Equus, an equine-assisted therapy centre and alternative education provision.

This unique offering was hugely successful, and was loved by all who visited, helping hundreds of people over the years. Which is where I found so much joy in changing lives and making a real difference.

During this time I became a mummy, and navigated the journey of motherhood and leading a business – with all it’s unique challenges, especially with a dozen equine employees! After a decade of building my therapy business, I wanted to reach more people and make more impact, and hopefully gain a little more work-life balance.

It was a natural progression to move my work online as there was so much potential in the digital space. Over the years, my work has developed into what you see today. I have a unique perspective, blending psychology and coaching with the practical tools, tech and strategy needed for running a successful online business.

I understand your challenges, and over the past 25 years have experienced all the highs and lows of entrepreneurship. It’s not always an easy ride, but with the right support, skills and mindset you can achieve anything you set out to do.