Brand Archetype | The Creator

The results are in

Your Brand Archetype is

THE CREATOR

Vision

Innovates and uses their unique abilities for self-expression. They create masterpieces of meaning and lasting value.

If it can be imagined.
It can be created.

FAMOUS CREATOR BRANDS

The creator has vision, they're non-conformist and encourage people to be imaginative and different.

The Creator desires freedom to create and innovate. They believe in the power of the imagination and aim to create works of art so special they will endure the tests of time.

GOAL: To create something with enduring value and meaning.

ALSO KNOWN AS: The creative, artistic, inventor, innovator, musician, writer, dreamer, entrepreneur, non-conformist.

CREATORS: Make the world a better place with their motivation and bravery. With great courage and strength they are determined to succeed. They are energetic, active and disciplined.

INSIDE YOUR BRAND

Audience feels

Expressive, even if they do see themselves as an artist they have the freedom to create their lifestyle, design everything around them from their decor to their lunch-time sandwich!

At your best

The Creator offers opportunities for self-expression; from DIY, painting or cookery to make-up, computer design or sewing and crafting, we have the power to create!

At your worst

Creators can be perfectionists, and sometimes self-indulgent and melodramatic.

Being a Creator is IDEAL FOR

Brands that encourage self-expression and innovation.
Artistic in nature and design.
The creative industries, from technology to marketing.
Motivational and inspirational brands.
Apply creativity in their communication and marketing.
Gives the customer choice and freedom to be involved in the creation of the product – such as Do It Yourself or Creative Kits where people can get involved.
Encourages the customer to spend time being creative.
Promoting self-esteem through artistic expression.
Feel good factor of making something yourself.
Brands that take pride in the beauty and design of their products.
Art can take many forms, including music, writing and creation of products to works of art.

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