The results are in
Your Brand Archetype is
THE REBEL
Revolution
Ready to disrupt with their new ideas, they’re outrageous and out to shock the world!
Born to be wild!
FAMOUS REBEL BRANDS
The REBEL is READY to shake things up, they love freedom and have the power to do things differently.
Liberating people by breaking the rules, they challenge the status quo.
GOAL: To destroy what doesn’t work and do things differently.
ALSO KNOWN AS: The outlaw, revolutionary, wild, misfit.
REBELS: Hold the shadowy qualities of society, they disrupt the norm, vent their passions. Freely expressive themselves and exhilarate.
INSIDE YOUR BRAND
Audience feels
Rebellious and empowered to be different. Brave and unapologetically free to be themselves.
At your best
Challenging the norms of society, Rebels are free of restriction and are thrill seekers. Allow the upstanding citizen to ‘break the rules’ occasionally!
At your worst
Fear that the brand becomes too mainstream or popular. Goes too far into the darker side of society.
Being a Rebel is IDEAL FOR
- Brands who are an alternative to the mainstream.
- Prepared to take risks.
- Ready to shock with their marketing campaigns and unconventional approaches.
- Has a revolutionary attitude.
- Embrace counter culture.
- Want to do things differently.
- Free to be themselves.
- Have revolutionary offers or products.
- Offer something perceived as “bad” for you – although not literally!
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